Our Identity

Our identity is the result of a long historical process, marked by the capacity for innovation and development as a hallmark of the company.

Our decision making and the ability to reinvent ourselves over and over again, adapting the company to the current market and to our customers different needs, is a feature that sustains each line of business. This evolution has gone through many phases over time, which is reflected in branding and logotype changes, telling the story of our company.

Solutions for Human Development

SQM Solutions for human progress

SQM The Worldwide Business formula

Los 90´s: Soquimich

The beginning: Sociedad Química y Minera de Chile S.A.

SALTPETER POSTERS IN THE WORLD
Since the latest years of the 19th century, Chile has been developing a creative and exhaustive campaign to promote saltpeter in the World, that would go down in history due to its quality in graphic design.

Distributors and farmers worldwide received this attractive advertising material, which was cleverly adapted to their own culture and the agricultural nature of their markets. An agent was chosen in each country, who had to be either a local leader, a prestigious university professor, a researcher or an agricultural engineer. This ambitious strategy was applied in more than 30 countries and was managed considering the same principles: messages, endorsements and even gifts were designed considering language barriers, customs and needs of the final recipient.